Product Updates

With Engage Channels, you can now deliver personalized experiences where, when, and how your customers want with our native email and SMS channels. Engage Channels includes: Email & SMS Campaign Builders, allowing you to design and deliver email and SMS messages directly within Engage Marketing Engagement Analytics, allowing you to understand the performance and ROI for every email and SMS message you send Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform  For more information, see the Engage onboarding documentation.

This month, our partner Statsig released their Source integration, which is in Beta as of October 6th for Segment.For questions and support related to this new source, please review the Statsig Source documentation or reach out to Statsig. 

Reusable Tracking Plans & Libraries includes two new features: Property Library Syncing and Duplicate Tracking Plans & Libraries. Both features are available to all customers with access to Protocols.Property Library Syncing enables Protocols users to apply changes made to a Property Library across any synced Tracking Plan.Duplicate Tracking Plans enables Tracking Plan users to duplicate existing Tracking Plans and libraries.For more information, see Property library syncing and duplicate Tracking Plans & Libraries. 

Web Device Mode Destination Filters is available to all users on Business Tier plans. This feature enables you to use the same interface and APIs to prevent certain data from flowing into a destination and gives you more flexibility when working with Segment and your various marketing tools. For more information see the Destination Filters documentation.

Mobile Device Mode Destination Filters is in beta to all users on Business Tier plans and is exclusive to the Analytics-Swift, Analytics-Kotlin (Android), and Analytics-React-Native 2.0 libraries. This feature enables you to use the same interface and APIs to prevent certain data from flowing into a destination, and gives you more flexibility when working with Segment and your various marketing tools. For more information see the Destination Filters documentation as well as the Analytics-Swift, Analytics-Kotlin (Android), and Analytics for React Native 2.0 documentation.

What is the Marketing Campaigns (Actions) Destination? Create an Action Destination for SendGrid Marketing Campaigns in Segment’s Catalog. This destination allows marketers to add and update contacts to leverage the power of a CDP and the ease of Marketing Campaigns to create compelling and targeted campaigns. For more information, see the SendGrid Marketing Campaigns Destination documentation. 

The Engage Event Tester lets you send test event payloads to downstream Destinations.You can use the Event Tester before you publish a Journey to verify that events from the Journey's Audiences successfully make it their Destination.For more information, see the Test event payload documentation.

The Show an ad step lets you send users to an advertising destination. You can also configure exit settings that remove users from the ad step after a specified period of time.For example, you may want to show an ad for only one week to users who abandoned a cart during a purchase. With the Show an ad step, you can remove users from the ad destination seven days after they enter it.For more information, see the Show an ad documentation.

Reusable Tracking Plans & Libraries includes two new features: Property Library Syncing and Duplicate Tracking Plans & Libraries. Both beta features are available to all customers with access to Protocols.Property Library Syncing enables Protocols users to apply changes made to a Property Library across any synced Tracking Plan.Duplicate Tracking Plans enables Tracking Plan users to duplicate existing Tracking Plans and libraries.For more information, see Property Library Syncing and Duplicate Tracking Plans & Libraries. 

This month, Bento released a new integration with Segment, which is in beta as of September 21.For more information, see the Bento Destination documentation.For questions and support on Destinations, please reach out to the Destination partner. 

The Developer Portal is the place where partners go to manage their integrations with Segment.Once invited, partners can log into the Developer Portal where they can view their integration’s status, manage their integration’s catalog metadata, and invite additional team members to join their team. This feature is only available for partners.For more information, see Segment's Developer Portal.

Segment Data Lakes for Azure is available to all users on business tier plans.Segment Data Lakes for Azure makes it easy to build and maintain a customer data lake by landing optimized and schematized behavioral data in Azure Data Lake Storage Gen 2.For more information, see Segment Data Lakes Overview.

Segment has changed the UI and name of the Personas product to better align with marketing vs developer workflows and our repackaging.With this change, you’ll now see new Profiles and Engage tabs in the app.For more information, visit Segment's Unify documentation.

Cloud object sources are available to all users in the EU.This update allows users in the EU region to use Cloud Object sources and sync data to warehouses with the same functionality as in the US.The following list contains all cloud object sources that are available in the EU region:Facebook Ads Google Ads Salesforce Zendesk Stripe Intercom Mailchimp HubSpot Twilio Salesforce Marketing Cloud Marketo SendGrid Mandrill

The updated Mappings UI for Actions destinations is available to all users on all plans. It lets customers define how to map the event fields from their source to their destination in a new left-to-right layout. It also improves the discoverability of functionality to add a test event and to send a test event to the destination.

The Segment Public API enables customers to configure, manage, and scale their Segment implementations programmatically with a user-friendly API and more stable endpoints. As an upgrade to the existing Config API, customers can programmatically extend and duplicate existing schemas, instead of manual time-intensive processes in the UI.The Public API addresses several customer issues concerning usability and speed while offering a broader range of configurations, better error-handling, and more interactive developer tooling.For more information, see Segment’s Public API documentation and Public API Reference.

The Engage sync engine is incredibly powerful but previously lacked visibility into how long Audience syncs with downstream tools would last. Sync ETA aims to change that. This new feature shows dynamic ETAs for Engage Audiences syncing to downstream Destinations, offering customers granular observability that's now generally available.

This month, five new partner-build integrations were released in beta and another two were moved to general availability:Destinations:FullStory Cloud Mode (Actions, documentation) - Beta as of August 10 Cordial (Actions, documentation) - Beta as of August 10 Attentive Mobile (documentation) - Beta as of August 18 Jimo (documentation) - Beta as of August 18 Mixpanel (Actions, documentation) - Generally Available as of August 23 MoEngage (Actions, documentation) - Beta as of August 26Sources:Mixpanel Cohorts (documentation) - Generally Available as of August 23For questions and support related to these destinations, please reach out to our partners.

Analytics.js Classic has entered an End of Service as of August 31, 2022.This means that while you’re able to continue using it until the End of Life on February 28, 2023, Segment will no longer be maintaining or upgrading the Classic version of Analytics.js.For more information, see the upgrade documentation, or view the blog post about the benefits of Analytics.js 2.0.

The Snapchat Conversions API destination, built on Destination Actions, is now in General Availability.With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality.For more information, see the Snapchat Conversions API (Actions) documentation.

For early customers using BigQuery with Segment, rather than providing Segment with credentials, access was granted to a shared service account (connector@segment-1119.iam.gserviceaccount.com). While convenient for early adopters, this presented potential security risks.In March 2019, Segment upgraded the BigQuery warehouse destination to improve its security. The upgrade involved moving from using Segment’s shared service account to each customer creating their own service account for Segment.Today, Segment is moving the BigQuery shared service accounts into End of Life. This means that:All shared service accounts have been deactivated. You will see an in-app banner on your old shared service account with instructions to create a new service account. You will then need to head to your warehouse’s connection settings and update with the credentials you created.For more information see the BigQuery Destination page.

Typewriter Version 8 is available to all users that have access to Protocols. This feature adds support for Analytics-Swift, Analytics-Kotlin and Analytics-React-Native.There are also new options for generating classes and types (but no client codes), support for customizable prefixes and suffixes for both types and functions, and support for generating multiple tracking plans on a single client.For more information, see the Typewriter documentation or GitHub repository.

Segment has upgraded the following Facebook integrations to use the latest Facebook Marketing API version:Facebook Conversions API (Actions) Facebook Offline Conversions Facebook App Events Facebook Custom Audiences (Engage) Facebook Conversion API (Classic)The upgrade to Facebook Marketing API v14.0 was rolled out by customer tier from July 29, 2022 to August 4, 2022. Segment’s Facebook integrations will continue to operate without any service interruption.

This month, seven partners have released integrations with Segment:Destinations:Spideo (documentation) - in Beta as of July 7 Ninetailed (documentation) - in Beta as of July 7 Rokt (documentation) - in Beta as of July 14 Correlated (documentation) - in Beta as of July 28Sources:Jebbit (documentation) - in Beta as of July 19 Bluedot (documentation) - in Beta as of July 21 Gladly (documentation) - in Beta as of July 26.For questions and support related to these integrations, please contact the specific partner.

Randomized Splits give you insights into your marketing messaging and channels by experimenting with different paths to optimize campaign performance. Randomized splits is only available for newly created journeys.For more information, please see the randomized splits documentation.