Mastering Journey Orchestration: Event-Triggered Journeys & Real-Time Personalization.
Join our Twilio Segment Solution Architects & Product Team as we explore the future of customer journey orchestration. This workshop will cover event-triggered workflows, dynamic decisioning, and rich data personalization, helping you unlock real-time engagement, abandonment funnel logic, and seamless warehouse integrations.
Agenda
- Unlocking the Unified Profile: The Foundation of Personalization
- Next-Gen Journey Orchestration: Event-Triggered Workflows & Real-Time Engagement
- Trait-Based vs. Rich Data Personalization: What Drives Better Conversions?
- Abandonment Funnels & Smart Journey Exit Rules
- Integrating Data Warehouses & Function Steps for Scalable Personalization
- Product Roadmap: What’s Coming Next for Journeys & Audiences
- Live Demo + Q&A