Check out the latest releases to date in Q4

Redshift Supported as Linked Audience Warehouse Source in Public Beta

• Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface.
• With this public beta release, the Data Graph now supports Redshift as a warehouse source.

Delivery Overview (Public API) Now Filters for Audience

• Delivery Overview Public API endpoints now have additional event granularity for Audience events. You can now filter and groupBy metrics based on audience ID, activation ID, and space ID.

• Check out our Delivery Overview API Documentation for more information.

Braze Liquid Syntax Copy for Linked Audiences in Public Beta

• When setting up a Linked Audiences activation to Braze, you can now copy the Liquid syntax for the selected profile traits and entity properties you're sending in the event payload.
• Please refer to the Linked Audiences documentation to learn more.

Linked Audience Activation Improvements

• Segment updated the Linked Audience Activation UI to make the set up for Activations easier with these new improvements:

  • The destination-level settings moved out of the side panel.

  • The new Configuration tab gives you a shareable URL to a specific activation configuration that allows multiple teams to collaborate on the mapping.

  • The UI now displays onboarding instructions on how to get started with Activations.

Linked Audience Runs Log Generally Available

• The Linked Audiences Runs Log is now Generally Available. View granular runs information about your linked audience runs, such as start time, run duration, run result, and change summary.

Linked Audiences Supports EU Infrastructure

• Users utilizing Regional Segment can now build Linked Audiences on EU infrastructure as part of Regional Segment.

BigQuery Supported as Linked Audience Warehouse Source in Public Beta

• Data Graph now supports BigQuery as a warehouse source. See the BigQuery Data Graph Setup documentation for more information.

Linked Events General Availability

• Linked Events is now General Available. Linked Events enables you to enrich real-time event streams with entities from your data warehouse to your destinations.
• Linked Events is available to all US and EU workspaces and is a HIPAA Eligible Service.

Functions Copilot General Availability

• Powered by CustomerAI, Functions Copilot lets you effortlessly create and refine functions using natural language prompts, streamlining the development of complex logic and code.
• Functions Copilot is available to all Segment users who have functions enabled for their workspace.

Looking for Q3 releases? Check them out here.