Product Updates

For early customers using BigQuery with Segment, rather than providing Segment with credentials, access was granted to a shared service account (connector@segment-1119.iam.gserviceaccount.com). While convenient for early adopters, this presented potential security risks.In March 2019, Segment upgraded the BigQuery warehouse destination to improve its security. The upgrade involved moving from using Segment’s shared service account to each customer creating their own service account for Segment.Today, Segment is moving the BigQuery shared service accounts into End of Life. This means that:All shared service accounts have been deactivated. You will see an in-app banner on your old shared service account with instructions to create a new service account. You will then need to head to your warehouse’s connection settings and update with the credentials you created.For more information see the BigQuery Destination page.

Typewriter Version 8 is available to all users that have access to Protocols. This feature adds support for Analytics-Swift, Analytics-Kotlin and Analytics-React-Native.There are also new options for generating classes and types (but no client codes), support for customizable prefixes and suffixes for both types and functions, and support for generating multiple tracking plans on a single client.For more information, see the Typewriter documentation or GitHub repository.

Segment has upgraded the following Facebook integrations to use the latest Facebook Marketing API version:Facebook Conversions API (Actions) Facebook Offline Conversions Facebook App Events Facebook Custom Audiences (Engage) Facebook Conversion API (Classic)The upgrade to Facebook Marketing API v14.0 was rolled out by customer tier from July 29, 2022 to August 4, 2022. Segment’s Facebook integrations will continue to operate without any service interruption.

This month, seven partners have released integrations with Segment:Destinations:Spideo (documentation) - in Beta as of July 7 Ninetailed (documentation) - in Beta as of July 7 Rokt (documentation) - in Beta as of July 14 Correlated (documentation) - in Beta as of July 28Sources:Jebbit (documentation) - in Beta as of July 19 Bluedot (documentation) - in Beta as of July 21 Gladly (documentation) - in Beta as of July 26.For questions and support related to these integrations, please contact the specific partner.

Randomized Splits give you insights into your marketing messaging and channels by experimenting with different paths to optimize campaign performance. Randomized splits is only available for newly created journeys.For more information, please see the randomized splits documentation.

Azure Data Lakes is available to all users with the Business tier. Segment Azure Data Lakes makes it easy to build and maintain a customer data lake by landing optimized and schematized behavioral data in Azure Data Lake Storage Gen 2.For more information, see Segment’s Data Lakes documentation.

The IBM Watson Experience is a limited use version of Segment, where IBM Watson Enterprise customers can configure workspaces that use IBM Watson as the source, and send data to ~130 destinations in the Analytics, Raw Data, and Storage categories. Customers of the limited use experience cannot add sources other than IBM Watson or destinations outside those three categories.The limited use plan is only available to eligible IBM Watson customers, but the IBM Watson source is available to all Segment customers.

Batching enables users to combine multiple events into a single API call.The introduction of Batching for Destination Functions adds the capability to create new List-based Destinations. This includes commonly requested ad platforms such as Twitter Ads, Bing Ads, LinkedIn Lists, Criteo, and Commission Junction.For more information, see the Destination Functions documentation.

The Snapchat Conversions API destination, built on Destination Actions, is now in Public Beta.With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality.For more information, see Segment's Snapchat Conversions API documentation.

New features exclusive to Analytics.js 2.0 are available to all Twilio Segment customers on all plans.These features include a more configurable client-side persistence layer and bundle obfuscation. These new features enable users to be even more prescriptive with their web application instrumentation by configuring the use of Analytics.js cookies, browser storage, and more.Information about all of these features can be found in the Analytics.js 2.0 documentation.

Analytics.js Sources for customers on Business Tier plans under a certain threshold were upgraded to leverage Analytics.js 2.0 during the week of June 13th, 2022.Analytics.js 2.0 is already available to all users on all plans. As a reminder, the End of Support date for Analytics.js Classic is August 31, 2022.Customers are encouraged to review the documentation to determine a timeline for upgrading their Sources.

The Salesforce (Actions) destination, built on Destination Actions, is now generally available to all Segment users.With this destination, customers can benefit from a number of improvements, including OAuth 2.0 support, granular control over what is sent to Salesforce (to help with those rate-limits!), and many quality-of-life improvements.For more information, see Segment's Salesforce (Actions) documentation.

Navigation for Engage is updated to improve navigability and provide access to key features and activities with fewer clicks.

With these new Web- and Cloud-mode destinations, you can send your first-party data to Adobe Target. From there, A/B test, construct audiences, and personalize user experiences, all based on the profile information collected and defined in Segment.Learn more in the documentation:Adobe Target Web Adobe Target Cloud

This update to the Salesforce (Actions) destination fixes several customer pain points, improves security, and adds new functionality. The Salesforce (Actions) Destination supports OAuth 2.0, delivers granular control over what data is sent through the API (helping customers work within rate-limited contracts efficiently), and provides several new customization options and quality-of-life improvements.To learn more, read the Salesforce (Actions) Destination.

Segment's Google Ads Cloud Source is now powered by the latest Google Ads APIs. Google's Ads APIs are the next generation of their old AdWords APIs, which are scheduled to be deprecated on April 27, 2022. The Google Ads Cloud Source has been upgraded ahead of time to ensure that you can continue retrieving your data without interruption.No action is required by customers to enjoy the benefits of the upgrade.

Google deprecated Adwords v7 and Segment has updated its API integration to v9. This update allows customers using Google MCC to select any of the Google Ads accounts managed by their primary Google Ads account.For more information, see the Google Adwords Remarketing List Destination documentation.

The Journeys feature has been updated to remove caps on the total number of journeys in a workspace and the number of steps in a journey.The step counter has been removed from the Journey Builder canvas.Additionally, the calculation of steps to Compute Credits is updated so that every two steps equal one Compute Credit.

To help you collect complete data so you can holistically understand your customers better, Segment updated the Zendesk Cloud Source to include 5 new collections:Ticket Forms Ticket Skips Organization Memberships Group Memberships Audit logsFor more information, see the Zendesk Cloud Source documentation.

Segment introduces data purge functionality, which increases the privacy and security of your customers’ data and contributes to data minimization practices.Data purges let current and former Segment customers completely purge all customer data from Segment’s internal data stores. When you initiate a data purge, Segment removes all customer data associated with your workspace within 30 days.

React Native 2.0 is a major version upgrade to the existing React Native library. Analytics React Native provides a lightweight, modern, JavaScript-centric instrumentation experience for mobile apps.For more information, see the React Native 2.0 documentation.

The Branch Merge feature of Journeys unlock the following possibilities within your new or existing Journeys:Combine two divergent branches into a single action path Choose which branches to combine Visualize the connection between steps Remove connections between joined branches.For more information, see the Journeys documentation. 

Analytics Swift and Analytics Kotlin represent the next generation of mobile instrumentation in Segment. They are more performant than Analytics-iOS and Analytics-Android, and provide a host of other benefits, including better extensibility and increased target platform support.For more information, see the product documentation for Swift and Kotlin.

The Google Analytics 4 destination lets you send data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.New users can implement easily, and current users can migrate without making any changes to the events and properties they are already collecting.For more information, see the Google Analytics 4 documentation.

Built on Segment’s Actions framework, these conversions destinations provide flexibility in how events and properties are identified as conversions.These destinations send hashed and encrypted first-party conversion data in real-time to Facebook, Google, and TikTok respectively. Once in the downstream tool, you can use the data for ad measurement, campaign optimization, and reporting.For more information, check out each destination’s documentation:Google Enhanced Conversions Destination Facebook Conversions API Destination TikTok Conversions Destination