Product Updates

Delivery Overview’s Public Beta is available to all users. This feature enables self-service debugging and performance monitoring for Classic Streaming Connections and Functions Connections.For more information, see the Delivery Overview documentation.

Link Shortening for SMS in Twilio Engage is now in General Availability.With Link Shortening, customers can send shorter, more manageable URLs at send time as part of their Engage SMS campaigns.For more information, visit the Engage link shortening documentation.

With Selective Sync, you can ingest selective data to your data warehouses.Choose the event tables and properties synced by Profiles Sync to optimize performance and cost. Syncing fewer tables and properties leads to faster and more frequent syncs, faster queries, and less disk space usage. For more info, visit Segment’s Profiles Sync docs. 

Functions Versioning is now Generally Available.Functions Versioning enables users to: Access the complete change history for both source and destination functions, including version history and creation details. Compare different versions, using either a unified or split diff checker view. In the event of any issues, roll back and restore to a previous version. All users who have functions enabled for their workspace can utilize function versioning.For more information view Segment's Functions editing documentation.

Segment's TikTok Audiences destination is now in General Availability.With this destination, you can send Engage audiences to TikTok Ads accounts to support accurate targeting of custom audiences, and other advertising use cases like lookalike audiences, retargeting, and exclusion lists.For more information, see Segment's TikTok Audiences Destination documentation.

With Analytics-CSharp (C#), you can add Segment analytics to your C#-based application which includes Unity, Xamarin, and .NET. For more information, see the documentation for Analytics-CSharp.

Journey Analytics is available to all users on Engage Foundations or Engage Premier plans. This feature lets customers see success metrics for published journeys including total entries, in progress, completions, and exits.In addition, new step-level metrics show total conversions through a journey over time, so you can easily identify where your users might be getting stuck in a journey.For more information, see Segment's Journeys Analytics docs.

Functions Versioning will enable users to: Access the complete change history for both source and destination functions, including version history and creation details. Compare different versions, using either a unified or split diff checker view. In the event of any issues, roll back and restore to a previous version. All users who have functions enabled for their workspace can utilize function versioning.For more information view Segment's Functions editing documentation. 

The TikTok Audiences destination, built on Destination Actions, is now in Public Beta.With this destination, you can send Engage audiences to TikTok Ads accounts to support accurate targeting of custom audiences, and other advertising use cases like lookalike audiences, retargeting, and exclusion lists.For more information, see Segment's TikTok Audiences Destination documentation.

Predictive Traits, Segment’s new artificial intelligence and machine learning feature that lets you predict the likelihood that users will perform any event tracked within Segment, is now in public beta.For Public Beta, Predictive Traits includes: Likelihood to Purchase Custom Predictive Goals (for example, likelihood to use a promo code, or propensity to add to cart) Predicted Lifetime Value (LTV) You can use Predictive Traits to build audience segments, trigger journeys, or send to downstream destinations—saving data and marketing teams time while improving ad targeting, optimizing campaign performance, and powering better personalization.For more information, request a demo in your workspace and check out the Predictive Traits documentation. 

Twilio Segment is now offering Profiles Sync into General Availability.Profiles Sync makes Twilio Segment’s identity-resolved customer profiles portable. Data teams can easily use Profiles Sync data sets and data models in the warehouse of their choice to enrich customer profiles according to their business needs.Profiles Sync enables data teams to create valuable audiences in the data warehouse that power personalized customer experiences. Profiles Sync can also be configured programmatically via our Public API, is available to all EU workspaces to support GDPR compliance, and is a HIPAA Eligible Service.

Reverse ETL is now in General Availability.Reverse ETL makes it simple to activate data from a warehouse and load it into 300+ downstream destinations.Reverse ETL brings the power of the CDP and the data warehouse together by empowering core business teams and data teams to work together to analyze and act on the same valuable customer data. This enables teams to focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.With this release, Reverse ETL: Supports AWS Redshift as a source Can be accessed programmatically through the Public API Is available to all EU workspaces to support GDPR compliance Is a HIPAA Eligible Service

The Google Analytics 4 Web destination, built on Destination Actions, is now in General Availability.This destination lets you send web data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.This destination works on the client by loading gtag.js for you.For more information, see Segment's Google Analytics 4 Web destination documentation.

The Braze Cohorts destination, built on Destination Actions, is now in General Availability.With this destination, you can send Engage audiences to their Braze account as cohorts, and cohorts can be used to build campaigns with the most accurate customer data.This is a more scalable alternative to storing audience subscription in user-level attributes in Braze.For more information, see Segment's Braze Cohorts Destination documentation.

With Subscriptions with SQL Traits, marketers will have the ability to quickly and easily import subscription data into Engage via SQL.Some companies may enforce employee policies restricting the storage of PII on local computers, which makes subscription-related updates via CSV uploads redundant and limits options for marketers who may not have developer resources readily available.Marketers don’t always have the skill set to utilize an API but are often familiar with SQL, making our SQL Traits feature a much easier approach to syncing subscription data between their data warehouse and Twilio Engage.Subscriptions with SQL Traits is available to all users on Engage Premier. For more information, view the Subscriptions with SQL Traits documentation.

WhatsApp as a native channel in Engage is now in public beta. You can deliver personalized experiences where, when, and how your customers want with WhatsApp, the most popular messaging app in the world.WhatsApp in Engage includes: WhatsApp Campaign Builders, letting you design and deliver WhatsApp messages directly within Engage Marketing Engagement Analytics, helping you understand performance and ROI for every WhatsApp message you send Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform  For more information, view Segment’s WhatsApp Campaigns and WhatsApp Template documentation.

The Twilio Event Stream source is now in General Availability.With this integration, Twilio/Segment customers can send events from various Twilio services into Segment to drive personalized, omni-channel experiences.Benefits include using Segment Profiles to link your Twilio data to an individual for an omni-channel view of your customer’s interactions and using customer engagement tools, such as Engage, to deliver personalized, omni-channel experiences.For more information, see the Twilio Event Streams source.

Emoji Support in Channels is available to all users on Engage Premier plans.This feature enables marketers to use emojis in the bodies and subject lines of email and SMS messages.For more information see the Engage campaigns documentation.

The Braze Cohorts destination, built on Destination Actions, is now in Public Beta.With this destination, customers can send Engage audiences to their Braze account as cohorts, and cohorts can be used to build campaigns with the most accurate customer data.This is a more scalable alternative to storing audience subscription in user-level attributes in Braze.For more information, see Segment's Braze Cohorts documentation. 

The Google Analytics 4 Web destination lets you send web data to the fourth version of Google's widely-used analytics platform, taking advantage of its powerful new features.This destination works on the client by loading gtag.js for you.For more information, see Segment's Google Analytics 4 Web destination documentation. 

Analytics.js Classic has entered End of Life as of February 28th, 2023.This means that Segment will no longer maintain or upgrade the Classic version of Analytics.js. All sources leveraging Analytics.js Classic will be auto upgraded to Analytics.js 2.0 by the end of March 2023.

The Salesforce Marketing Cloud (Actions) destination is now in General Availability.With this destination, customers can create contacts, store contact and event data in data extensions, and send API events to Salesforce Marketing Cloud. Benefits include batch support, flexible primary keys, and an API upgrade.For more information, see Segment's Salesforce Marketing Cloud (Actions) documentation. 

With Subscriptions with SQL Traits, marketers will have the ability to quickly and easily import subscription data into Engage with SQL.For example, some companies may enforce employee policies restricting the storage of PII on local computers, which makes subscription-related updates via CSV uploads redundant, and limits options for marketers who may not have developer resources readily available.Marketers don’t always have the skill set to utilize an API but are often familiar with SQL, making our SQL Traits feature a much easier approach to syncing subscription data between their data warehouse and Twilio Engage.Subscriptions with SQL Traits is available to all users on Engage Premier. For more information, view the Subscriptions with SQL Traits documentation. 

The Webhooks (Actions) destination is now in General Availability.With this destination, customers can submit real-time user data to any webhook URL.For more information, see Segment's Webhooks (Actions) documentation.

New functionality to send Firebase app events to the Google Analytics 4 Measurement Protocol API is now available in Segment's Google Analytics 4 destination.This allows customers to send mobile events to GA4 server-side. Google recommends a parallel implementation with the Firebase SDKs. You can use this new functionality to supplement any mobile data sent client-side.