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31 Topics
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31 Topics

Integrating Segment Engage with SendGrid: Approach and Use Cases

I’m looking to leverage the Engage section of Segment for email marketing using SendGrid. Could you please share the best practices or recommended approaches for integrating and utilizing this setup via Segment? Additionally, if you have any relevant use cases or examples, that would be helpful.

9 hours ago

Richard Fahey

posted in Discussion

Connecting Segment to the Optimizely Data Platform

Hello Segment Community,As we continue to explore innovative ways to enhance our Segment platform, I would like to open a discussion on how folks are connecting Segment to the Optimizely Data Platform (ODP).Discussion Points:Use Cases: What successful use cases have you implemented between Segment and Optimizely? Please share your experiences and any notable outcomes. Challenges and Solutions: What challenges have you faced in this process, and how have you addressed them? Your insights on overcoming obstacles would be greatly appreciated.Looking forward to a fruitful discussion!Thanks,Richard

Leveraging Outreach Disposition Data to Generate Traits

Hello Segment Community, As we continue to explore innovative ways to enhance our Segment platform , I would like to open a discussion on how folks are consuming Outreach data ( especially given that there is an apparent demand for a Outreach demand and source connector)Discussion Points:Data Integration: How have you integrated Outreach disposition data into your existing CDP? Trait Generation: What specific traits have you derived from Outreach disposition data? Use Cases: How have you utilised these traits to enhance your marketing and sales strategies? Are there any successful case studies or examples where Outreach data has driven business outcomes? Challenges and Solutions: What challenges have you faced in this process and how have you addressed them? Looking forward to a fruitful discussion!ThanksRichard

Regarding Source Tracking on Destinations

Feature Request: Source Tracking for Traffic Acquisition on SegmentWe would like to request a feature to enable source tracking for traffic acquisition within Segment. This feature would allow us to easily pass source attribution data (such as UTM parameters, referrer information, and campaign details) to connected destinations. By capturing the source of traffic (e.g., organic search, paid campaigns, social media, email newsletters) and sending this information to our destinations, we can gain deeper insights into the effectiveness of different acquisition channels, optimize our marketing efforts, and better attribute conversions. This would streamline our reporting and analysis across various platforms, ensuring data consistency and improving overall campaign performance.

Since RETL was released I am debating whether or not RETL is a replacement for SQL Traits. What you think?

Share your Segment Tips

As the end of the year approaches, it’s time to look back on 2024.What is one Segment tip or best practice that helped you to reach your goals this year? Feel free to share either a specific bit of Segment knowledge, or an overall use-case flow that you utilized to get the most out of your data.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here.

Share your 2025 Data Goals

2025 is fast approaching. How are you planning to improve your data collection and utilization in the new yearWhether it’s adding new channels, enriching your data collection, or improving your downstream processes, let us know what you most want to accomplish to meet your business goals.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here.

801

4 months ago

Ramanathan Murugappan

asked in Discussion

Progressive Web Application as a Source

Hello!Has anyone used Segment together with a PWA Source? My current set up has a React based website as Source and the Team is looking at offering an app-like experience in 2025. From what I understand, Page calls need some attention. And then there is offline activities that need looking into.Can events from both regular website and PWA flow to the same single Javascript Source? If I do that, how can I tell regular web usage apart from PWA?Another option would be to add a second Javascript Source. Prefer not to go down this path as I'll have to manage 2 copies of all the Destinations

A recipe for fast-tracing your loyalty program

Interested in building better loyalty flows within Segment? I’ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work. Here are some nuggets I found:Using Segment’s computed traits to enrich member profiles with specific behavioral data like how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments. Using Insert Functions to set up specific triggers that automatically reward members – like sending them a reward coupon from Voucherify when they hit a loyalty milestone. I’d love to hear other stories from the Community on specific Segment’s features that helped you build better loyalty journeys!If you want to full scoop, here’s the recipe with some loyalty flows described in more detail: https://segment.com/recipes/fast-track-loyalty-program-voucherify-twilio-segment/

Hi,I have 15 different content websites on different domains. If I visit first domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution? Thanks,

3054

6 months ago

Tyler Nelson

published in Discussion

Help us Improve Segment Community

We are constantly adding new resources, and we’re looking for your input! What content or features would you like to see in Community? Additional Segment University courses on specific product features, new guides on specific use cases, events such as ask-me-anything sessions?Drop a reply in this discussion and let us know how we can expand our resources and provide knowledge to aid your Segment journey!

Does segment support options for importing non-user level data? i.e. Product Catalog, Class Schedule etc. The use case would be to get a class schedule from Zoom api then when the actual attendee data is ingested the class metadata would be available as additional data points for segmenting etc.

Best way to track conversions for Google Ads?

Trying to figure out how to track conversions for ad clicks. I currently send GCLID to Google Analytics 4, but have no way of telling whether GA4 will pick it up as an ad-based conversion and send it to Google Ads. (On the Google side, I have GA4 linked to Google Ads with key events marked as conversion actions.)Here’s my setup: when a user arrives on the site with a gclid in the URL, I store the gclid in a cookie. After they sign up for a free trial and finish the onboarding (inside the web app), I send a “New Signup” event from the server to Segment with the user’s email and gclid from the cookie. Then I have a Google Analytics 4 Cloud destination set up like this:I have no idea if this will work though, since Google doesn’t provide a mechanism for actually testing ad clicks. Do I have the mapping set up correctly?I also played around with the Google Ads Conversion destination. My understanding is that it’s a way of bypassing Google Analytics and sending conversions directly to Googl

Destination Insert Functions

Hi All,I have a use case where I want to pass track and identify events to Sailthru. Sailthru only takes in traits as input. Track events have properties so i wrote down a destination insert function to change properties to traits but it is not working.Has anyone else worked on a similar thing and has a better solution? Thanks

Facebook Page Insights

Hello Segment community,I am trying to connect our Facebook page as a source in Segment to pull the page insights data into our warehouse. Looking at metrics such as: page_impressions page_engaged_users page_posts_impressions page_fan_addsWas thinking of setting a Python script that pulls the metrics from Graph API endpoints then send to Segment as custom events using HTTP API.I tried connecting the Facebook ads cloud object source in Segment but this would only get us paid campaigns insights as Collections. Any thoughts on how to achieve so? It would be good to know if any in the community tackled in this pipeline via Segment.Cheers,Moni

Klaviyo Issue : facing Issue with the latest update of Segment UI

After the latest Segment UI update, I encountered an error where custom attributes cannot be added to new profile data when sending it from Segment to Klaviyo. Specifically, there’s no option to map the field when the “upsert profile” setting is selected for Klaviyo as a destination. This issue does not affect existing events, which continue to work fine. this is only happening in case an upsert profile is selected in Klaviyo as a destination

Consent Management with a Team Plan?

Hi,About Consent Management with Segment, do we need a Business subscription or is it possible with a Team subscription (and our own CMP, Axeptio)?Because in this blog post it says it's “available for all Segment customers”, but in this other blog post it says “for all Business Tier customers at Twilio Segment”.Thank you,

Modifying Payloads in Destination Insert Functions

Hi all, I’m trying to set up a Destination Insert function which would take my event, do some light modification and then send the modified version as a key to the destination. Is that possible? The use case is that Hubspot Cloud Actions destination expects a very specific way to code Track events. Rather than having a mapping for each event I wanted to have just one mapping and then use a function to transform the name of the event to the Hubspot format

1293

8 months ago

atit.shahSegmenter

posted in Discussion

[Pilot] Personalize Patient Engagement with New EHR Integration and Healthcare Features

Twilio Segment for Healthcare expands to include EHR Integration, Patient Engagement Profiles, and Prebuilt Healthcare Campaigns for key patient engagement use cases. We are excited to announce the launch of the Pilot that allows healthcare providers customers to integrate your EHR with Segment, use this data to build a Patient Engagement Profile in Unify, and Activate it using Engage, starting with a prebuilt campaign for Annual Wellness Visit Nudges. You can read more about this in the blog post. We are now inviting a limited number of healthcare providers to Pilot these new features now available as part of Twilio Segment for Healthcare. Click here to request access to the Pilot program.

Major Issues with Klayvio

Trying to get Segment events to deliver to Klayvio but having major issues. Track events are not being delivered. Have tried to map events but have been pretty unsuccessful here other than seemingly getting identify() to work. I keep receiving the below error: Segments docs on how to map events to Klayvio are pretty barebones. It also seems based on Segments docs that the Klayvio integration should be pretty seamless but that is definitely not the case in my experience.

Assistance Needed for GA4 Audience Integration with Segment

I'm seeking some insight on our GA4 (Cloud) setup. We have completed the setup on Segment. However, we're not seeing the audience appear in GA4 under 'audiences'. How do you typically send audience data to tGA4 account (Firebase) not web? We've reviewed and completed all the setup steps to the best of our knowledge.

Value sensitivity when pulling audiences

Hi there, My team is just starting with an implementation. A few questions on the sensitivity when building audiences.1.I know in the past my team had issues with Lytic’s capitalization sensitivity ie: TRUE vs. true. Is Segment also sensitive to capitalizations.2.Can Segment accept a N or Y for a yes or no answer?3.Are there any other data sensitivities that come into play while building audiences?

Hey all, I thought I would share a tip here in case someone else finds it useful. Recently, we needed to set up an integration from Google Lead Gen. None of the standard integrations from Google suited our needs, and we didn't want to use Zapier due to the additional costs. So, we created a source function and used the webhook integration from Google Lead Gen. This setup allowed us to send data to any of the sources connected to Segment.To understand the payload, we connected the source function to Google Lead Gen and inspected the incoming data. We then wrote the source function to transform the data into the correct format.The new Action-Based destinations in Segment are also beneficial because they make the mapping configuration straightforward.!-->

It’s not perfectly up-to-date, as I made this almost 2 years ago now, but this is how we are putting Segment at the center of our world.SourcesWe currently have 16 sources, mostly various front and back end engineering systems, python, ruby, js as well as our ios and android apps. In our typical setup, we have both a staging and prod system connected for testing, but do not connect our staging into the Engage portion to keep data clean. Warehouse & BIAll of our data flows into Redshift and we visualize in Looker. This is a work in progress for sure, but every day we add new reports to get ourselves more campaign performance data.DestinationsThis is where it gets fun in my opinion. We have everything from FullStory to Braze, Branch to Hubspot, Zendesk to Survicate, Google Ads to Optimizely. Needless to say, its a handful. In total, our roadmap is to get to 20 tools. SOOOO….What’s in your stack?

Know a Marketing Engineer looking for a new gig?

Hi! My (super-cool) company, DistroKid, is looking for an experienced engineer who is used to working with Segment, among other marketing tools. The role would work with marketing but will still be part of the engineering organization.DistroKid is the easiest way for musicians to get their music into Spotify, Apple, Amazon, Tidal, TikTok, and YouTube. They distribute over 40% of new music to the world, and artists get to keep 100% of their earnings.Not only is the company mission cool, but the culture is even better. Click here to apply: https://distrokid.teamtailor.com/jobs/4157595-marketing-engineer

500

11 months ago

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